A few things book cover design expresses about books themselves
A few things book cover design expresses about books themselves
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Keep reading to find a couple of different concepts associating with the method we see book covers set beside their history.
When we buy a book it becomes something extremely very personal to us. It can sometimes be unusual seeing a book you like with a different book cover, simply since it is not your book. This personalisation, and certainly ownership, of books was at an entirely different level at the start of the era of printing, with book covers being created by the owners themselves, and what they believed would be the best books covers for the text. They would buy the book itself from the printer wrapped in paper, then bring it to a binder who would add in the covers to the client's specifications. This normally suggested being outfitted in leather and then etched with the name of the book, and, usually, the name of the book's owner. Individuals like the co-founder of the impact investor with a stake in World of Books can probably appreciate the ownership that people come to feel in regards to their books.
When you truly think of it, it is rather fantastic that a book's cover, no matter how beautiful it is, manages to stand so eloquently for something that is almost the complete antithesis of its art form-- writing in white and black. In fact, book covers have actually been created to show the vibe of a book and appeal to its intended audience since the dawn of large scale publishing in the Victorian Era. Artists were tasked with discovering what makes a good book cover for specific people, or simply put, marketing. People like the CEO of the asset manager that has a stake in Amazon can most likely value the function of marketing in developing book covers.
We like reading books since they are extremely gorgeous things. This is true, but the nature of beauty that we may be speaking about is certainly different to what we might be talking about if we were talking about, for example, the visual arts. Or is it? For as long as we have actually had books we have actually embellished them with beautiful book cover designs that effort to mirror the charm of what is inside. This dates back for as long as the codex itself has been around, with medieval monks, those charged with the defense and reproduction of the scarce texts that might still be discovered, ornamenting each hand composed text with amazingly rich and beautiful designs. In fact, such was the appeal held within these books that most of these creative book cover designs were sculpted into ivory or solid gold, studded with gems, and inlaid with rivers of rare-earth elements. People like the co-CEO of the hedge fund that owns Waterstones can probably value the manner in which the beauty of these book covers was designed to match the beauty within the book.